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Live Chat Option as a Conversion Tool

8/26/2014

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Live chat support is the most convenient option to provide real time support to customers, and also you can get better conversion by using it in an effective manner. Many softwares are available that can be used for giving instant access of technical support agent to customers which may lead to better conversion rate. A recent survey conducted with 2,000 consumers resulted live chat as a highly rated tool for customer service channel. This is scientific substantiation of what many companies already know.

“62% reported being more likely to purchase from the site again. A further 38% of respondents said they had made their purchase due to the chat session itself. All these attitudes were even more prevalent among respondents who bought online at least weekly.” (emarketer.com Survey)

By using it in the correct manner, you can:

  • Increase your conversion rate: By providing them real time support, you can make your visitor to get properly engaged with your website and then which may convert a visitor into a dedicated customer.

  • Build a strong customer relation: Customer service planning is the part of a strong business strategy. Many organizations use Live Chat support to build customer trust which is necessary to fabricate interest in CRM.

  • Create an ardent platform for customers: Everyone likes fast service. Nobody wants to get engaged with technical problems coming to the website or services and hence that can be a better option to provide customers a dedicated agent that can solve problems in instant basis.

Tips to increase the effectiveness of Live Chat to improve conversions:

  • Make it convenient for use:
    A study of “Making Proactive Chat Work” conducted by Forrester Research found the following:“Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”An online chat system is for providing customers immediate support without wasting time while surfing. Using toll free number is definitely a better idea of providing support, but in e-marketing, these all are considered as old strategies as it takes lots of time with massive numeric options. Many customers consider live chat a helpful tool and in e-marketing, it helps in gaining the returning visitors.

  • Powerful Analytics
    Make use of live chat tool that includes powerful analytics to track the most visited pages and how long a visitor is staying on the page and also track the source or reference that is how your customer got there. Although normal analytics perform well, but live chat analytics have their own importance to track the chat session in a better way.

  • Listen to Customer Carefully
    Sometimes it's hard to understand some customers demand in online chat, but take sufficient time to get the exact point and then move forward. Don’t let your customer to take the false decision in any case and try to solve their issues in a meaningful manner to build the strong relationship.

  • Training for Team Members
    Make sure that your chat representative is knowledgeable about your website navigation and inventory. Cheat sheet and FAQs can help to improve their experience and it makes it easier to answer any query in a quick and easy manner.

  • Make it Effective in Real Time Manner
    Using auto response is time saving and sometimes effective, but excessive use of auto response may drop off the effectiveness of live chat system. So try to avoid robotics as much as possible.

  • Surges in Chat Volume
    If your representative is busy in somewhere else, you need to drop a message to the customers like “ You are in queue and our representative will contact you shortly”. These types of messages help customers to understand and create a good impact.

How to choose the right live chat plan for your business

Many live chat solutions are available but choosing the best suitable option is the smart decision. Below is the list of top softwares, you can go through them and choose the best one for your business.

  • LivePerson - a bit expensive, but popular choice
    LivePerson is one of the top chat options, helpful in getting more customers with its flexible features. This is the popular chat option but everyone cannot afford it in easy manner. Although the disadvantage is the budget. This is the only concern with LivePerson. The main reason behind the popularity is the flexibility and ease of use. It’s a featured rich software which integrates with Facebook and Salesforce that includes powerful analytics tools for both admin and operators, helpful in tracking the full information of customers.

  • Comm100 Live Chat - user friendly
    Comm100 Live Chat is popular for its simplicity. Everyone can afford it and customize it as required, even one can remove the ‘Powered by’ logo. Comm100 chat option integrates with Salesforce. It is flexible in a pocket friendly manner, providing the features which are suitable for every business.

  • Livezilla - real time monitoring
    Livezilla is commonly used for live chats and monitor your website visitor in real time. It is well-liked for its advanced features like real time visitor monitoring, tickets and helpdesk, multi-website support, customization and branding. It is also available for mobile versions and supports IOS, android and Windows Phone 7/8.

  • Zopim - easy customizable
    Zopim is a quick and responsive chat solution which is less complicated and easily accessible. Basic reason behind its popularity is user friendly and customization features. It gives friendly and supportive dashboard that can be customized in any way you want.

These are some popular chat options that you can use for your business. Many other live chat solutions are also available in the internet, but it is recommended to review the service properly and then choose the best suitable solution for your business. Feel free to share your opinions through commenting.

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Apple's iWatch is Likely to Clutch on your Wrists by October'14

8/7/2014

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The recent development in the wearable technology has triggered Apple Inc’s desire to become one of the leading wearable products manufacturers. The upcoming iWatch is going to be initial steps of Apple which seems to be advancing towards a new horizon other than iPhones, iPads or other iDevices.

The upcoming iPhone6 has created a lot of buzz among Apple lovers across the world and rumor has it, the users might be able to get a hold of the much awaited iPhone’s latest version by the month of September. However, the release of the new iOS8 and iPhone6 are not the only new additions that would be available for the iDevice lovers; it has been said that Apple has been working fervently over the development of its new product that would be accounted under the wearable technology segment.

Apple’s Wearable Device: The iWatch
Yes, you heard it right! Apple Inc. is most probably going to expand its horizons in terms of the devices it manufactures. The iWatch, as it is being referred to, is going to become a functional reality in a span of a few months.

Everything you need to know About iWatch

It isn’t for the first time when talks of a wearable device getting launched by Apple have hit the tech market. In the year of 2012 as well, it was being said that Apple is going to launch a device that depicts the upcoming iWatch. But considering the enhanced chatter, we are bound to believe in the possibility of such an event. Here is some interesting information about the iWatch:

Dimensions
The iWatch will be supporting multiple screen sizes that would range from 1.3-2.5 inches diagonally. The same screen size is also exhibited by one of the popular devices by Apple, the iPod Nano. The OLED display will help users experience clear as crisp imaging over any wearable ever made. According to a concept model, the height of the iWatch will be 6.10cm along with a depth of .50cm.

The appearance of iWatch is still a matter of one’s imagination, but it can be expected that the model will include a durable sapphire crystal display which is a result of Apple’s collaboration with GT Advanced.

Features
Apple has geared up to create a smart watch that wouldn’t just make you aware of the time but also act as a device that would consist of features like biometrics that would help in the utilization of the HealthKit app to the optimum. iWatch will be able to perform the measurement of various health related-metrics like calories burnt, steps taken, duration of sleep, heart rate, etc.

Along with the execution of tasks that are independent of other iDevices, the iWatch will also perform iOS compatibility dependent tasks like receiving messages, voice calls, and notifications. Basically, the iWatch will be a handy companion device to the other Apple products like the iPhone and iPad. Moreover, it is also expected that the iWatch will feature capabilities of wireless charging, advanced mapping and most likely NFC integration.
The product is expected to provide a battery life of 4-5 days once fully charged.

Release Date
Since there hasn’t been any official confirmation regarding the production of the iWatch, the release date may vary to the highest possible range. Although rumor has it, the iWatch might be setting ablaze the wearable market sometime in the month of October’14. If this really happens, then Apple might give the now popular Nike wearable, the Nike Fuelband, a run for its money.

Do you need an App for iWatch?
The Apple iWatch as you may notice is on the verge of becoming one of the most utilized accessories, especially by those who are faithful to the Apple Inc. fraternity. This means that the user would be spending quality time over this latest iDevice leading to a multiplied consumption rate. So as to meet the ever increasing consumer demand for the latest product, companies and app developers would be required to implement methods of development that will help create better and more useful applications.

The scenario might as well change with people spending less time over their iPhones as the functions of calling, texting, etc. can be carried out over the iWatch instead. So, it is necessary to create an application that helps in the enhancement of the utility factor of these wearable devices and eventually help your business grow on a larger scale.

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Wordpress or Joomla: Which one is the Best Platform for Creating Website?

8/1/2014

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The development of websites on the CMS based platform has become the first choice of various enterprises.  Easier development procedure and ease of maintenance can be considered as one of the important reasons for the switch from the conventional developmental methods like PHP or .Net.
The CMS based website development has become the first choice of various enterprises.  Easier development procedure and ease of maintenance can be considered as top important reasons to switch from the conventional development methods like PHP or .Net.

WordPress and Joomla are two such amazing CMS platforms that offer an easy way to the ownership of a website. Although there always have been debates regarding the superiority of one platform over the other. Here is the comparison of a few features of both websites, evaluation of which might lead us to a proper conclusion:

Usage

WordPress:  It is utilized at its best when creating a Blog, small or medium sized websites and also corporate websites.

Joomla: Joomla has a bit extended horizons when it comes to the development of websites, especially the ones belonging to the category of eCommerce and Social networking.

Ease of Operation

WordPress:  The back-end of WordPress is considered to be user -friendly as it is less technical and hence easy to use. Users having a limited knowledge of coding can also create and operate a WordPress website making it preferable for beginners.

Joomla: Joomla on the other hand is a bit complex as compared to WordPress. You might seem a bit clumsy using Joomla at the initial stage, but after a time of using you will discover the flexibility and immense variety of features offered by this CMS.

 Themes and Plug-ins

WordPress: WordPress provides you with a wide range of both paid and free themes and plug-ins that can be found at the script’s homepage wordpress.org. Another great feature of WordPress is that it allows the installations of plug-ins and tools without the in-depth knowledge of coding.

Joomla: Similar to WordPress, Joomla users can also utilize the vast collection of extensions that include plugins , modules, templates, etc., allowing users to increase the professional appeal of their website extensions.joomla.org.

Search Engine Optimization (SEO)

WordPress: WordPress makes the SEO of your website way more effective as compared to other platforms. It supports clean codes that are based on the coding standards of the W3C and also allows the usage of third-party SEO plugins such as Yoast SEO and All in One SEO Plug-in.

Joomla: Joomla is a SEO friendly CMS platform that helps increasing the search-ability of the website’s content. It is integrated with SEF plug-ins that optimizes the search engines like JoomSEF.

Interaction with Users:

WordPress: The success of websites nowadays is not totally dependent over the quality of services provided, but also the kind of relations the companies have with its users. User-interaction in websites based over WordPress is pretty easy as they can express their views through the comment function as wells as through social media tools like Facebook, Twitter, etc.

Joomla: Alike WordPress, Joomla also represents a strong platform that could be utilized for social networking by creating various communication measures like groups, messaging, blogs, articles, etc. Joomla also allows users to create a community where they can interact in order to enhance the productivity of the website.

Management:

WordPress: When you are using the WordPress platform for development, you have full control over the data as it allows you to administer all the files and also let you to modify the website theme and appearance in either way you want. Despite of the fact that the operation of a WordPress website requires lesser knowledge of coding, but in order to create a much ethical result one must have a good hand over the codes and logics.

Joomla: Joomla represents a powerful Content Management System whose design is entitled to serve as an enterprise-grade CMS which means that it can showcase an impressive content management system for websites that represent a large enterprise.

Security:

WordPress: Security issues have been noticed in WordPress websites as cases of such websites going under attack by hackers have been noticed lately. Although there are numerous tools that can be implemented in order to enhance the security quotient like Sucuri WordPress Security Plugin, WP Security Scan, etc.  Moreover, your own security measure can be implemented in order to avoid any kind of malfunction.

Joomla:
Joomla has often faced security breach issues as well, but it is capable of updating quickly in order to fix the reported bug.

Ultimately, we are not trying to get into the debate of which platform between these two is better? We have simply mentioned the key features of both WordPress and Joomla and leave the conclusion part to you.

The main criteria of selecting a content management should be entirely based on your requirement specifications. This blog will help you in the decision making procedure that deals with the selection of the best suited platform for your website. If you wish to share your opinions, you are free to post comments.
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    Hi, I am Prakash a working professional in Mobile and web development sector. Loves to read and share my opinions on upcoming and new technologies.

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