Retaining customers is quite a tough task
Retaining users is certainly a tough task, and when it comes to mobile apps it becomes a little more tougher. It is because of the fact that it is a difficult job to develop and then maintain the taste of the users for one thing for a long span of time. Google play and Appster also thrive hard to retain the users as most of the people abandon the app within the time span of 30 days. The art of warm and gentle persuasion, smart notifications, and gamifications are some approaches that are taken up by the developers to entice the users to return the app. The developers have also become wise with the reminder system of notifications. Constant reminders can annoy the users badly, hence a properly timed notification is a clever step.
The future of apps may see big and small enterprises joining hands for creating several joint ventures and co-branded apps. This scenario has already been seen in the gaming world where the big guns have taken the lead and are either working in collaboration with the small players or have acquired over a some of the smaller business houses and studios.
Getting Found will be harder
With over 2 million apps already spread in the market, and several coming up, it will hard to carve a place for a new app in an app store. Moreover, the ranking system on popular app platforms, like iTunes and Google Play, favors already existing and popularly running apps. This makes the new developers to turn towards the methods of Facebook advertising, alternate discovery methods and growth hacking.
iOS apps will be expected to integrate with wearables
This incorporates the Apple Watch and a bunch of other gadgets, as developers will outline the designs for both wearables and phone. Apple always encourages and promotes those apps, which features its functions and attributes remarkably. If you also make great apps, and promote Apple by using it, Apple will feature your app. The wearables will also be integrated with the iOS by featuring those apps that can track the data of wearables.
Apps become Startups
Encashing success from the ideas of other people will now be an old talk. Apple has already become strict with its guidelines of publishing apps, it favors only those apps which have something unique in it. This will replace those who still make Facebook clones and common chat apps with those who will come up with something really great and problem solving. This will also make the audience smarter with having a knowledge of better products and services.
These are some basic ideologies determining that app world is on the verge of transformation. In that case, it would be really interesting to see.