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Why Targeting 100 Million Users Is A Mistake For Startups?

3/30/2015

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Mobile App Development

In past year 2014, we have seen a rapid growth in mobile application development and its demand. When a new entrepreneur steps out in the app market, he has a vision in his head to target the 100 million users at once and rank in the category of top app providers. But, this is an impractical approach, and considered a mistake. The knowledge and vision of the tech entrepreneurs have encouraged them to build apps capable of handling a million users since inception, but doing this eventually result in never-ever launch of the app. This mistake makes them run short of money and time both as such softwares or applications that can accommodate millions of users utilizes a huge amount of funds and time. 

Moreover, as a matter of fact, when a new entrepreneur sets out in the market to build apps or websites, not all have unlimited money to spend and time to devote. Sometimes, a perfectly vision and ideas also lacks in determining the outcome of the final product. Therefore, it is recommended that if you have a superb app idea, it is better to create and ship an app that does not reach to a million users initially.

The Practical Approach Behind Successful Mobile Applications Development

  • Focus on the needs that are urgent

At the time of launch, there won’t be many visitors, so it's beneficial to focus on the aspects that can fetch you important feedbacks, like market validation. This approach will keep you informed about the positive aspects and shortcomings of your apps, which you can remove by fixing the issue including changes in the design and removing unwanted features.

This will not only improve your site's efficiency, but will also help in scaling the development.


  • Rebuild the application when necessary

When your app fetches this much of users that you find it essential to take major steps, like app rebuilding, certainly go for it to keep your app performing properly. On the other hand, this is a reason to celebrate as it is a great problem where most of the developers never reach.

You might have to rewrite the entire app from scratch if you have a sufficient demand, even then stick to an incremental approach that can keep the time frames realistic. If at the first iteration, you try to build an app, most of the smart investors do not put their money into it.

  • Find the bottlenecks

Every app faces some issues sometimes. When your app reaches to that point where it starts to face performance issues, never take the unwise decision of completely rebuilding the app- at least not now, when your app is quite new. Try to search the bottlenecks with specific tools that monitors bottlenecks.

The whole crux behind the consideration that this approach of targeting millions of users is a mistake, precisely, suggests the new entrepreneurs that you should not blow the budget on mere expectations. You must spend your time and money wisely as per the current realities and requirements.

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PhoneGap Is For You Or Not?

3/3/2015

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PhoneGap – Is It For You or Not?
Courtesy of: Konstantinfo
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    Hi, I am Prakash a working professional in Mobile and web development sector. Loves to read and share my opinions on upcoming and new technologies.

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